Private Label: What is it?

Most merchants, both offline and online, obtain their supplies from vendors. Only a few companies produce and sell their goods directly to customers. And although this sales channel technique is becoming more prevalent but is still uncommon.

A third party manufactures a private label product, but the retailer sells it under their brand name. The retailer controls everything regarding the product or items, including product specifications, packaging, and other details. They are Original Equipment Manufacturers (OEM).

Private Label Brand

private label tags

They are the marketing techniques that help create an optimistic image of a private label product to recognize and distinguish it in the eyes of its customers.

The rapid expansion of private label brand items means that higher-priced multinational brands are losing market share and that smaller businesses have a unique sales potential.

Suppliers and customers agree upon a Minimum Order Quantity (MOQ) that is feasible for both parties. It is easy for the vendor to produce a particular quantity, and it is also the minimum requirement of the client.

As customers become more comfortable with moving towards private label products, it is an excellent opportunity for eCommerce merchants to hop abroad to explore this area.

What Is The Difference Between A Private Brand And A Private Label?

Private brands are often known as Private Labels or Store Brands. They are less expensive than leading national items. Supermarkets have a higher profit margin on products like private labeling than branded ones.

Classifications of Private Label

Almost all consumer product sectors benefit from well-established brand options and private labels, with just a few exceptions. Below are some of the robust private label types:

  • Phone accessories
  • Dairy Products
  • Paper Products
  • Chilled and fresh food
  • Essential Oils

What Is The Purpose Of The Private Label?

A private label brand is a company that creates such items that other companies can resell as their own. They do not sell, market, promote, or advertise their own-produced products. However, they only focus on manufacturing goods sold to other firms. They then sell those products to consumers or businesses.

Pros and Cons of Private Label


Increasingly, manufacturers are switching toward the private label in fashion. Also, they are looking for chances to use such products as part of their stocks. Below listed are some of the gains:

Establishing customer and brand loyalty

Merchants may use private labeling to build brand loyalty and increase sales among their customers. Items of private label are exclusive. Thus they are hard to get. Merchants might use the restriction to their benefit to build a loyal consumer base.

Higher Profit Margins

Private label manufacturers can expect larger profit margins with having more control over product price. When opposed to purchasing ready-made things, manufacturing a product has cheaper expenses.

Having Full Control Over:


Retailers control the whole supply chain through private labeling. To assure the most lucrative price, they determine and regulate manufacturing costs. Producers manufacture products in such a way that ensures the best possible final MOQ margins.


When considering marketing branded items, the problem is that customers do not love your firm but form loyalty with the producers of their favorite goods, not the distributors. Your logo and name appear on the private label packaging and items.


Apart from retailers having greater power due to quick adaptation, private labeling gives more authority to the retailers over production. The merchants can command the producer of all features and characteristics of the products they produce.

You can have varying levels of flexibility over product design, materials, ingredients, and quality based on your relationship with the producer. Also, they can make specific changes and specifications, such as the shape or color of the product.

Product Exclusivity

Essentially, it means their goods are the only ones a particular vendor carries. Private label items, unlike white label products, are extensively customizable. Therefore, they are unique and may help merchants stand out from the crowd.


Manufacturer Dependency

You are in danger of financial loss because you work with only one producer. The supplier may be unable to provide your desired products on time, or they may not be up to the mark due to any glitches.

How to find a clothing manufacturer who supplies us with the quality we want? You will have to search in the area to find such a manufacturer.

Competing Against well-known Brands

Although private label goods can help improve customer loyalty and you have total branding control, competing against well-established brands can be difficult. As a starter, your promotional budget will not be able to compete in the market.

Also, there is the issue of restricted availability, as the private label product you sell is only accessible in your store. However, the other famous brands are accessible everywhere.

Difficulty Building Brand Loyalty

In practical life, putting your logo on items is a great idea. Establishing considerable brand loyalty is a different level of struggle. After all, private label products frequently challenge well-known brands in a specific area.

Also, starting a clothing line is not easy. You require several things such as identifying the market needs and target audience, finding a clothing manufacturer, developing a clothing line business plan, selecting a brand logo and name, etc.

shirt tag

What Are Private Label Examples?

There are several Private Label Brands, for example, Tesco Everyday Value, Frito-Lay, Heyday, IKEA, Prologue, Nike, Smartly, Original Use, Target, Universal Thread, etc.

Private Label Examples

Both private label and branded products are available in most consumer goods categories.

Following are a few examples of industries where private labeling is most common:

Pet Accessories and Food

Pet stores sell self-manufactured brands of toys, food, etc., despite other items.


Town center clothing retailers frequently sell branded and their own produced products, too.

Food and Beverages

Seasoning spices, sauces, and other items are available in the grocery stores of their brand.

Personal Care and Grooming

Hairdressers and salons may sell private label shampoo and nail polish etc.

What is a Private Label vs. White Label?

private label vs white label

There is a thin line between White Labeling and Private Labeling.

White Label Meaning – the practice of selling a generic commodity to several different merchants who then price and label it for their target audiences.

Private Label Definition – when the business uses only one store to sell and distribute its product lines, or when third party packages, advertises, promotes, or retails goods the supplier had produced.